Kathleen Burke | July 27, 2016
Sometimes home-field advantage amounts to more than the benefit of playing on a familiar field, in front of rabid home fans.
College football programs with long histories of success can increase the value of their opponent’s tickets on the secondary market when playing on the road. Visits from such storied teams such as Notre Dame, Michigan and Penn State can increase ticket prices by 96%, 68% and 67%, respectively, according to an analysis of ticket prices for the coming season by secondary ticketing website SeatGeek.
Demand is driven by a team’s overall reputation rather than its record alone, says Chris Leyden, a content analyst at SeatGeek. “These teams do well on their name and have a big alumni base,” Leyden says. “Schools like Penn State and Texas have that kind of brand clout.”