Big Data, Big Opportunities

Kevin Allen | Aug. 11, 2013 | South Bend Tribune

Network Operations Center at Data RealtyThe network operations center at Data Realty in Innovation Park at Notre Dame, where the company monitors variables like electricity supply and regional weather to ensure the building's servers stay online.

SOUTH BEND - In the information age, data can be as good as gold. With the right information and the right algorithm, companies can target marketing to their most-promising customers, figure out the best time of day for a sales call and make all sorts of other predictions to help them run their businesses better.

This type of analytics that looks for patterns and insights in massive amounts of information is called "big data," and a group of South Bend technology companies sees big opportunities for the field in our area.

"We may not have the name recognition of a Silicon Valley right now, but I think we can show that we have more growth potential than some of these places that may have reached their plateau," said Jay Brockman, a computer science and engineering professor at the University of Notre Dame and one of the founders of Emu Solutions, a company based at Innovation Park at Notre Dame.

Read more at WSBT-TV

 by Daily Domer Staff

Posted In: Features