Pete Sampson | June 16, 2016
Jack Swarbrick knew he wanted to do this when he took over as Notre Dame’s athletics director eight years ago. Now he’s as close as ever to realizing a department vision driven by innovation more than tradition and guided by science more than history.
After scrambling to catch industry leaders for the first half of Swarbrick’s tenure, Notre Dame now resides on the frontline. An athletic department lost in nutrition when Swarbrick arrived has since mastered that discipline while evolving the physical, mental and professional development of its athletes.
In the first of a four-part series, Irish Illustrated details how Notre Dame got here, leveraging its partnership with Under Armour, searching for best practices beyond college sports and broadening the definition of what an athletic department can do.