Jennifer Rooney | October 18, 2016
World-class marketing leaders recently descended on South Bend, Indiana, for the first-annual Notre Dame Chief Marketing Officer Summit, presented by the Mendoza College of Business and Forbes CMO Network.
Dubbed “Meaningful Marketing: Putting People and Purpose at the Center of Brand Engagement,” the event, part of the ongoing Forbes CMO University Alumni Series, sought to bridge important stakeholders in the evolution of the marketing industry: practitioners and academics.
Speakers included Linda Boff, CMO of GE; Denise Karkos, CMO of TD Ameritrade; Seth Farbman, CMO of Spotify; Margaret Molloy, global CMO of Siegel + Gale; Tony Pace, founder of Cerebral Graffiti and former CMO of Subway; Mark Flaharty, chief operating officer, Advertising, SundaySky; Jim Lecinski, VP, U.S. Sales and Service, Google; Richard Lenny, chairman, Information Resources Inc.; and Pam Wickham, VP, corporate affairs and communications, Raytheon Company.