Under Armour Premiere

Meg Handelman '15 | July 3, 2014 | Notre Dame Magazine

Severe thunderstorms were brewing Monday night, but hundreds of determined Notre Dame fans still showed up to buy the new line of Notre Dame sideline gear, designed by Under Armour, which debuted early Tuesday morning.

A line of people begins to form more than an hour and a half before the midnight premiere outside the Leep Varsity Shop in the lobby of the Joyce Center. I arrive with the impression that the purpose of the grand unveiling is to debut Notre Dame’s new team uniforms, but I soon figure out we’re all waiting for nothing more than a glorified shopping spree, a chance to be the first lucky fans to purchase the new Under Armour gear. Because Under Armour’s contract does not officially start until July 1, 2014, the University is forbidden to sell any merchandise before then, hence the middle-of-the-night madness.

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 by Daily Domer Staff

Posted In: ND Magazine