Sports Performance Brand Under Armour to Receive CLIO Sports Brand Innovation Award
Business Wire | June 23, 2014 | Bloomberg Businessweek
CLIO Sports, the esteemed international competition honoring creative excellence in sports, today announces Under Armour as the recipient of the CLIO Sports Brand Innovation Award. The global apparel, footwear and equipment brand, led by Founder and CEO Kevin Plank, will be lauded for its creative impact on the sports industry during a July 17 ceremony at Cipriani Midtown in New York, hosted by ESPN Radio's Mike Golic and Mike Greenberg of Mike & Mike in the Morning.
Under Armour exemplifies the CLIO mission of fostering talent, inventive work and creativity. Utilizing innovative marketing campaigns, high-profile athlete ambassadors and sponsorships, the brand has grown from a start-up to a more than $2 billion international performance gear company. High-profile sponsorships highlight the breadth and depth of its reach, including its recent partnership with Notre Dame, reported to be the largest such collaboration in the history of collegiate sports.