Rev. John I. Jenkins, CSC, '76, '78M.A. | April 21, 2016
We have more information at our fingertips and are more frequently the target of communication than any humans in history. Television and radio, smartphones and tablets, e-mail and the Internet, Facebook and Twitter, Instagram and Yik Yak (and many others) continually update, entertain, stimulate, persuade, cajole, pressure and scold us.
We imagine ourselves to be in control of the information we take in. “I am the one who listens, evaluates and decides,” we tell ourselves. But those skilled in marketing know they can, if they get our attention often enough, shape what we will want, buy, think and do. They have grasped the power of Blessed Moreau’s insight: “We become what we think upon.”