Shannon Roddel | April 8, 2020
Queen Elizabeth delivered a rare, televised message April 5 urging self-discipline and resolve in the midst of the coronavirus pandemic and thanking health workers on the front lines of the crisis. She provided a “rational, calming” voice according to a University of Notre Dame communications expert.
"I am speaking to you at what I know is an increasingly challenging time,” the queen said. “A time of disruption in the life of our country: a disruption that has brought grief to some, financial difficulties to many, and enormous changes to the daily lives of us all.”
“While we have faced challenges before, this one is different,” she said. “This time we join with all nations across the globe in a common endeavor, using the great advances of science and our instinctive compassion to heal. We will succeed — and that success will belong to every one of us.”
Apart from her annual Christmas message, the queen has made only a handful of special broadcasts at critical moments of her 68-year-reign. She took to the airwaves during the Gulf War, following the death of Princess Diana, and following the death of her mother. This particular message came not a moment too soon, according to rhetorician James S. O’Rourke, professor of management at Notre Dame’s Mendoza College of Business.
Read more here.