Melissa Jackson | April 13, 2020
“Do not drink this.”
Not quite the labeling you’d expect to find on something bottled by a distillery. But starting in late March, it became part of business as usual for Indiana Whiskey Company. That’s when the South Bend-based distillery owned by Charles Florance (MBA ’13) shifted from producing its award-winning small-batch whiskeys to bottling an all but impossible-to-find commodity: hand sanitizer.
Barely a week after federal regulators gave distilleries the green light to begin production in the wake of the shortage caused by coronavirus, the first bottles of Indiana Whiskey hand sanitizer rolled out for distribution to essential workers in the region.
Florance is quick to give credit to three other local firms, The Lebermuth Company, Maverick Packaging and Martin’s Supermarkets, which stepped in to help secure supplies and assist with distribution.
“If it would have been us alone, we couldn’t have done it,” he says.
Volunteers were also key in ramping up early production, says Indiana Whiskey’s vice president Matthew Logsdon, a 2020 Notre Dame MBA candidate and medical student at Indiana University School of Medicine. Classmates from his MBA program at Mendoza College of Business and from IU, along with some Notre Dame theology students, have already helped bottle nearly 30,000 containers of hand sanitizer.
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