Cosmetic Therapy

Shannon Roddel | July 29, 2016


During tough economic times, women engage in the “lipstick effect,” stocking up on cosmetics and beauty products — a simple and familiar way to address their personal economic situation.

The phenomenon has occurred during every major recession in U.S. history and multiple explanations for it have been proposed, but new research from the University of Notre Dame and Bocconi University, for the first time, shows that women’s motivations during these economically challenging times have moved beyond women’s instinctive need for a male provider.

Women are using makeup to get ahead professionally, according to “Strategically Stunning: The Professional Motivations Behind the Lipstick Effect,” forthcoming in Psychological Science from McKenzie Rees, postdoctoral teaching and research associate in Notre Dame’s Mendoza College of Business, and Ekaterina Netchaeva, assistant professor in the Department of Management and Technology at Bocconi University.

Read more here.

 by Daily Domer Staff

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