John Heisler | December 29, 2018
The University of Notre Dame routinely manages and sells nearly 80,000 tickets for each of its home football games.
So handling orders for 13,000 tickets for a single game should be a piece of cake, right?
Yet it's greatly magnified because this is no ordinary football game — it's a College Football Playoff semifinal to be played Saturday at the Cotton Bowl in AT&T Stadium in North Texas.
And so there is particular interest in the availability of those tickets.
This marks the first time Notre Dame has appeared in the CFP, so the format is new for the Irish. It's compounded by the short turnaround to the Jan. 7 title game in Santa Clara, California, requiring all four semifinalists to pre-sell tickets for the championship contest.
So how did Notre Dame athletics attack this challenge? By working off the roadmap created six years ago from the Bowl Championship Series and then by utilizing technology to a degree never previously accomplished by the Irish ticket operation.
According to Notre Dame assistant athletics director for ticketing John Breeden, the University began by utilizing its all-digital e-mail and online ticketing system to send and post applications two to three weeks before the end of the football regular season.
Read more here.