Designing a new career

Carol Schaal | July 18, 2016

When a customer popped into Friends by Design, asking when the fashion boutique would start displaying swimsuits for sale, owner Susan Mason ’87, ’96MBA gave her a definitive answer: “Never.”

Selling bathing suits does not fit the vision Mason has for her specialty women’s clothing shop in downtown St. Joseph, Michigan. “I want you to feel great when you walk out,” she says, “and not feel disappointed in your shape or size.” And no woman trying on swimsuits, she notes with a grimace, ever walks out of a fitting room feeling good.

Read more here.

 by Daily Domer Staff

Posted In: ND Magazine