Carol Elliott | March 5, 2019
As digital technology increasingly shapes daily life, knowledge of digital marketing is becoming a must-have for a broad range of careers far beyond traditional marketing. To develop a competitive advantage in this growing market, students need to develop the ability to think strategically and harness the power of new and innovative digital technologies to create value for customers and businesses.
To meet this demand, the University of Notre Dame’s Mendoza College of Business is launching a new digital marketing minor for non-business students in fall 2019. The goal of the program, offered by Mendoza’s Department of Marketing, is to provide an opportunity for Notre Dame students studying a broad range of disciplines to learn and apply marketing concepts and strategies in order to keep pace with current thinking and practices in the digital domain.
“The introduction of new and innovative digital technologies has fundamentally changed customer decision journeys and behaviors,” said Shankar Ganesan, the John Cardinal O’Hara, C.S.C., Professor of Business and chair of the marketing department. “The digital marketing minor provides the skills necessary to acquire, retain and engage with customers in this dynamic marketplace. The minor complements majors offered by the colleges of Arts and Letters, Engineering, and Science, and especially programs in design and visual arts.”
The digital marketing minor is available to Notre Dame students who will be sophomores and juniors in the 2019-2020 academic year. They must submit an application for enrollment, which is available on the website.
Read more here.