By GREG BISHOP | Published: November 23, 2012
Now that Notre Dame’s football team is good again, like national-championship-caliber good again, the subject of relevance and how it relates to the Fighting Irish is invoked as often as Touchdown Jesus and golden helmets and the university’s grand religiosity. This says something about Notre Dame and its place in college football.
But what exactly?
Those who study such things, who break down ratings and merchandise sales and opine on the landscape of college sports, believe it says a great deal. About the power of a brand. About the role of religion. About tradition and revenue, loyalty and interest, myth and fact.