Carol Elliott | November 12, 2020
University of Notre Dame marketing professor emeritus John F. Sherry Jr. was recently named as the 2021 Fellow in Consumer Behavior by the Association for Consumer Research (ACR). The fellowship is the highest honor granted by ACR in recognition of an individual’s scholarly contribution to consumer behavior research over his or her career.
Sherry, the Raymond W. & Kenneth G. Herrick Professor of Marketing Emeritus at Mendoza College of Business, joined Notre Dame in 2005. For the two previous decades, he was a member of the Marketing Department at Northwestern’s Kellogg School of Management. He served as chairman of the Department of Marketing at Notre Dame from 2005-2014 and retired in May 2020.
Sherry is an anthropologist who studies both the sociocultural and symbolic dimensions of consumption and the cultural ecology of marketing. Much of his research centers on marketplace ritual, symbolic communication, and the lived experience of consumption. Research topics have included the study of tailgating in an American collegiate football setting, fast fashion and the ethnic appeal of luxury brands, and street art as a way to reclaim public places.
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