Carol Elliott | March 10, 2019
As spring break 2019 begins, students in the University of Notre Dame’s graduate business programs are using this down time to put their business acumen to work. More than 160 students at Notre Dame’s Mendoza College of Business will participate in Interterm, a one-credit course offered March 4-7 that engages students to work directly with organizational partners on a real-world challenge.
This year, students chose from among 41 projects that ranged broadly in topic and scope, from developing marketing strategies to identifying acquisition targets. A total of 34 companies and nonprofits across the country signed on as partners. The program worked with educational company CapSource to coordinate a number of the projects as well as Notre Dame alumni and other University groups.
One team will travel to Los Angeles to develop a marketing strategy for William Shatner’s Shatoetry, an app that allows users to submit words and phrases which the actor then performs as an audio clip. Another team will work with HUNGRY, a catering start-up in Washington, D.C., looking for help in creating strategies to enhance customer experience. A third team will assist Catholic Volunteer Network with an effort in Takoma Park, Maryland, to attract Generation Z and millennial volunteers.
The longstanding MBA Interterm program was completely revamped and relaunched in response to an extensive student sentiment survey that found students increasingly were interested in experiential learning opportunities rather than case studies.
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