Bill Speros | Nov. 29, 2012 | ESPN.com Trending blog
Notre Dame was unranked in the preseason AP Top 25 poll and without an official football Twitter account until Aug. 1. The 12-0 Fighting Irish have since earned a spot in the BCS title game, added more than 31,000 followers on Twitter @125NDFB, increased the number of likes on the Notre Dame Football Facebook page by 36 percent to 322,732 and racked up more than 4.2 million YouTube views on the Notre Dame Athletics channel, as of Wednesday.
"We were behind," Notre Dame Athletics social media director Christianne Harder told Playbook on Wednesday. "Now we’re making up ground with the quality of our videos, our social media push, our blogger -- those three things and, of course, the winning. That combination of things is a perfect storm for success."