Erin Blasko | January 25, 2019
Special events including the Garth Brooks concert and NHL Winter Classic have made for a football-like atmosphere in and around Notre Dame Stadium in recent months, translating into increased business for local hotels — and increased economic activity in the community as a whole.
“The Garth Brooks concert and NHL Winter Classic are perfect examples of how Notre Dame’s commitment to new stadium events will significantly impact visitation and related spending to the area,” said Rob DeCleene, executive director of Visit South Bend Mishawaka. “The hotel numbers for both events speak volumes about the ability to drive new tourism spending to St. Joseph County.”
Brooks performed to a sold-out crowd at the stadium on Oct. 20. It was the first-ever concert in the historic venue. Another sellout crowd watched the NHL Winter Classic there on Jan. 1, in a nationally televised game featuring the Chicago Blackhawks and Boston Bruins.
Hotels and other local businesses.
According to Visit South Bend Mishawaka, hotel occupancy in the county was up more than 300 percent year-over-year on Dec. 31, the day before the Winter Classic, and more than 160 percent on Jan. 1, with average daily room rates up more than 100 percent on both days.
Revenue per available room, a common measure of performance in the hospitality industry, was up both days as well — nearly 700 percent on Dec. 31 and more than 400 percent on Jan. 1.
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