Rick Reilly | Dec. 21, 2012 | ESPN
The "PLAY LIKE A CHAMPION TODAY" sign has been reproduced nearly 20,000 times and has made its way onto reproductions of the original, coffee mugs, T-shirts and key chains.
Yet Notre Dame doesn't make a dime off it.
All the rights money goes in the pocket of the little sign painter who made it -- Laurie Wenger. And that's a good thing. The 53-year-old needs it.
"I have MS," says Wenger, who retired from Notre Dame in 2009 but still lives in South Bend. "So it really helps pay my medical bills."