Carol Elliott | February 12, 2021
University of Notre Dame marketing professor Yixing Chen received the 2020 John A. Howard/AMA Doctoral Dissertation Award in recognition of the excellence of his doctoral dissertation, “Linking Marketing to Social and Economic Outcomes: The Case of Cancer Prevention and K-12 Education.”
The American Marketing Association Foundation sponsored the annual award as part of its effort to recognize individual marketers who are making an impact in the marketing profession and community. Eligible candidates included graduates who completed their doctoral degrees in marketing and consumer behavior-related topics between Oct. 1, 2019, and Sept. 30, 2020 in any part of the world.
A team of reviewers judged the research entries based on originality, the value of the findings to practitioners and to the field of marketing, conceptual and methodological rigor, and other criteria. Chen will be recognized for the award, which was announced in January, during the AMA Winter Academic Conference in February.
Chen is an assistant professor of marketing at Notre Dame’s Mendoza College of Business and a faculty affiliate of the Harper Cancer Research Institute and the Eck Institute for Global Health. He studies the social impact of marketing interventions. His research interests also include quantifying the return on investment in the context of digital markets such as social media.
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