Melanie Lux | September 4, 2019
When the Fighting Irish football team takes the field against the Louisville Cardinals on September 2, the founders of Notre Dame startup company Resonado will have a special reason to cheer on the team. Their logo, rather than a more universally recognized brand like Bose, Gatorade or Under Armour, will grace the headsets of head coach Brian Kelly and his coaching staff in clear view of the national viewing audience.
That’s quite a season opener for an unknown company.
How did Resonado, a company that didn’t even exist until 2017 when it was launched by then Notre Dame students and now graduates Brian Cho, Christian Femrite, and Erikc Perez-Perez and now senior Peter Moeckel, land on one of the most sought-after pieces of real estate in collegiate football? Have you heard that it takes a village to raise a child? In this case, it took an entire university to launch a startup and ultimately score this unique partnership.
The story begins with an immigrant family from South Korea living in New Jersey. The father, L.H. Cho, was an electrical engineer with a passion for entrepreneurship who had succeeded in selling two companies. He was grooming his son Brian to follow in his footsteps, teaching him about electrical engineering. One of their pet projects was perfecting an alternative to cone-shaped audio speakers, a technology originally developed 140 years ago and ripe for disruption. When it came time for Brian to choose a college and a major, L.H. assumed his son would select an elite East Coast university and study electrical engineering. Brian had other ideas.
”I met a Notre Dame graduate, also an immigrant, at a college fair. She described Notre Dame’s national alumni network as having a second family across the country she could rely on for help. That was very appealing to me,” explains Brian. “I decided to enroll in Notre Dame’s Mendoza School of Business as a finance major.”
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