Ted Land | Dec. 7, 2012 | WSBT-TV
SOUTH BEND -- Next month's BCS championship game in Miami is not only an opportunity for the Fighting Irish to prove themselves on the field; it's a chance for a well-known university to make itself even more visible on a much-watched national stage.
It'll be quite an audience. Last year 27 million people tuned in. The year before that, more than thirty million watched.
“Some people are suggesting that it'll be the most -watched college football game in history and we felt like this was a great opportunity to cut a new commercial, tell a little bit different story about Notre Dame,” said Dennis Brown, university spokesman, while standing outside the stadium on campus, Friday, where hundreds of students gathered to take part in filming for a new 30 second Notre Dame advertisement to air during the game.