Tyron Pretorius | June 20, 2019
It did not take long for Tyron Pretorius to apply what he learned from his ESTEEM capstone thesis. After submitting his thesis on the commercialization of a consumer product in May, it was only a matter of months before Tyron was working alongside an Illinois inventor, Mel Hewitt, to do this very thing in real life. Flash forward to today, April 16th, 2019, and the KickStarter campaign for the Airfold Towel Bar that Tyron has helped commercialize is now live!
During his mechanical engineering degree in Ireland, two year-long projects in universal design and innovation fostered Tyron’s passion for product development, especially with regard to improving quality of life. After repeatedly finding that his lack of business knowledge was preventing him from getting funding to progress his ideas, Tyron found a perfect match in the ESTEEM program that would provide him with the very skills he needed to make his ideas a reality.
“When I first read about ESTEEM it seemed too good to be true, it was as if the curriculum had been designed just for me. The classes that ESTEEM was offering addressed all the fundamentals of business that I was lacking” Tyron says. “When combined with the opportunity to commercialize a new technology for the entire year as my capstone thesis while under the tutelage of seasoned lecturers and mentors, I knew this was an opportunity I couldn’t miss.”
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