When Football Wins, Business Wins

Retailers score with Notre Dame's success

7:05 p.m. EDT, October 18, 2012

With beating Stanford in overtime last weekend to improve to 6-0, Notre Dame's football record is translating into increased merchandise sales both in the local market and nationwide.

"I can tell you that our sales for the third quarter, compared to the same period last year, are up 31.3 percent," says Michael Low, Notre Dame's director of licensing. That's compared to the same period of 2011.

Read more at the South Bend Tribune

 by Daily Domer Staff

Posted In: Features